About the Role

Levers is hiring a Brand and Content Manager to lead our creative strategy and own the brand's look, voice, and words across every channel. This is a hybrid role: real strategy and brand leadership, paired with hands-on execution. You set the creative direction, and you personally ship a meaningful share of what goes out the door.

You will own creative strategy across paid and organic, ads, performance media, and social copy, run our organic social end to end, and give our in-house designer and agencies clear creative direction on everything customer-facing: landing pages, campaign materials, and the brand refresh ahead. What you personally ship is the strategy, the copy, and the creative direction, along with the priorities: you decide what matters most and when. You partner with our designer and our agencies to produce the actual assets, but the thinking, the words, and the final call on what's on brand start and end with you.

We are growing fast in one of the hottest categories in consumer health, with a plan to 4x revenue this year. We want someone with genuine design and brand taste, a creative director, a former designer, or a brand-minded creative who also writes, who actively makes content themselves, and who wants to help build a brand that wins the peptide category and serves millions.

This is a full-time commitment. We work hard and we recover hard, and we genuinely love what we do. As the brand and the team grow, so does your scope, including the in-house design team you will likely be leading within the year. If you want meaningful work, fast personal growth, and a brand worth building, this is it.

Application requirements: This is a full-time role for brand-minded creatives who can think strategically and still make and ship things themselves. Please submit the form linked above. You must include an intro video to be considered.

What You'll Own

1. Own creative strategy across the brand. Set the creative direction across ads, performance media, organic social, landing pages, email, SMS, and decks, working closely with the growth team so creative strategy and performance data are always talking to each other. Some of it you delegate, plenty of it you make yourself. You are the throughline between what we stand for and what customers actually see.
2. Run organic social end to end. Strategy, content calendar, and short-form production across Instagram and TikTok, from idea to posted on a consistent cadence. You own the briefs, the copy, and the visual direction, and you work closely with our in-house designer to produce the volume.
3. Feed the paid creative engine. Turn organic winners and UGC into a steady supply of ad creative, working directly with our designer, the performance agency, and the Growth Marketing Manager on hooks, angles, and messaging. Organic feeds performance, performance feeds organic, and you keep that cycle spinning.
4. Set the brand's design direction. You are the taste-keeper: image selection, shoot production, UGC review, and making sure everything feels on brand, from a single Instagram post to the site. You lead our upcoming brand refresh.
5. Write and ship copy across every surface. Ads, landing pages, website, email, SMS, and decks. You do not have to be the deepest health copywriter on day one, but you need to be comfortably shipping copy now, and you will build health and longevity fluency fast.
6. Own and guard the brand voice. Build and maintain the voice and the health-claims guardrails so everything sounds unmistakably like Levers and stays compliant.
7. Set the strategy for community and creator relationships. Oversee the management of DMs, comments, and engagement. You set the playbook for how we work with UGC creators, affiliates, and partners: brand voice, what we do and do not say, and what a good partnership looks like. You do not have to manage every relationship yourself, our EA handles a lot of the day-to-day outreach and coordination, but you set the program and the standard.
8. Drive email and SMS content with our agencies. Own the copy and content strategy for lifecycle. Our retention agencies execute the build, you supply the words, the calendar, and the ideas that convert.
9. Build brand and marketing decks. Produce on-brand decks and assets for partnerships, B2B outreach, press, internal use, and to support our agencies and web design work.
10. Improve website and funnel copy and feel. Write and sharpen site, landing-page, and product copy and visuals, working with the Shopify developer and the Growth Marketing Manager to ship the changes.

Traits for a great fit (requirements)

You have real design and brand taste, and it performs. You know what looks and feels good and on brand, you can point to work you have directed or designed, and you are comfortable being the final word on creative before it ships. Taste is not just vibes here: if it does not also move the numbers, it is not working.

You are a strategist who ships. You can build a creative framework, a brand point of view, and a content calendar, and you are just as ready to write the post, brief the shoot, or jump in yourself when something needs to go out today. Neither mode is beneath you.

You can write and ship copy now. You do not need to already be a seasoned direct-response copywriter or fluent in peptides and longevity on day one, but you need to be comfortable writing brand and social copy immediately, and eager to build the health fluency as you go.

You have a real passion for communication and storytelling. You love finding the words and the narrative that make people feel something, and you pay attention to how a message lands, not just whether it went out.

You are social-native and hands-on. You have personally run an account, including the calendar, short-form production, posting, and growth. It is a real plus if you have made content yourself: we love when the person setting creative direction has actually stood in front of a camera or made something with their own hands.

You have creative or design range. Creative director, art director, former designer, or a brand-minded content creator who thinks visually. You know how to brief and direct a designer because you understand the craft, not just the words.

You walk the walk of health. You are committed to your own personal growth, healthy and disciplined, and genuinely curious about this world even if you are not an expert yet.

You are fluent with AI tools and use them to work faster and better, and you can show us how. This is not "I use ChatGPT." We mean real, integrated AI workflows: systems, tools, and processes that compound your output, from content scrapers and idea generation to drafting and editing. This is not about churning out AI copy slop.

You thrive in a fast-moving, founder-led environment with high trust and high expectations. Hard-working, high-integrity, and a clear communicator.